INTERNATIONAL BUSINESS APPLIED TO THE ECUADORIAN CONTEXT

International negotiation has become one of the fundamental pillars of countries’ economic development in the context of an increasingly interconnected global economy. Trade relations, strategic alliances, and participation in global value chains depend largely on the ability of economic actors to establish agreements that accommodate diverse interests while generating sustainable benefits for all parties involved. In this context, understanding the principles, strategies, and human dynamics that shape negotiation processes is essential for professionals engaged in international trade.